The effective of outdoor advertsing using exmaple from the mobile Essay

The effective of outdoor advertsing using exmaple from the mobile phone indusrty - Essay Example The study focuses on the types of advertising used in the country, its advantages and its restrictions. It will also look into the various communication theories on advertising presented by different communication scholars. Furthermore, it will give readers a good look of the current advertising industry and the future it may experience through careful analysis of relevant and reliable data. There are many definitions of advertising available in the business world. Definitions are certainly formed through expertise or experience of an individual or group. According to the New Lexicon Webster Dictionary, advertising is â€Å"used to draw attention, to promote sales, or to promote the product†. This is mainly the purpose of advertising, in the case of billboard advertisements for example, companies or products shown on the ads believe that placing the ad in the billboard will reach the people and will be able to communicate with them, thus, consequently drawing their attention o r if it is effective, promoting sales. The current research shows that outdoor advertising in the mobile phone industry in the UK remains to be one of the strongest, if the not the strongest advertising media. This has been attested to by the respondents who gave the highest rating to this medium when triggered with other options such as television, radio, the internet, newspapers, direct mail, and magazines. It is also noteworthy to assert that the internet is fast becoming a popular medium that may influence the purchase decisions of mobile phone buyers.

Country Analysis Essay Example | Topics and Well Written Essays - 1500 words

Country Analysis - Essay Example This paper attempts to review all the relevant factors that need to be considered with regard to starting a business in Taiwan for a foreign company. In the process it will also take into consideration other factors like demography, religion, ethics, the level of corruption, and any other relevant factor that needs to be considered for an American company to start operations in Taiwan. Formosa was under the jurisdiction of the Dutch government for 38 years. The Portuguese people however are the ones responsible for giving the island its name Ilha Formosa which translates to â€Å"beautiful isle.† This island is more popularly known by its Chinese name which is Taiwan. It was in 1683 that it came under the rule of the Chinese government via the Manchu dynasty. Taiwan is just one of the countries in Asia that is being surrounded by water. This is one of the characteristics of Asian countries that make it appealing to other neighboring countries from other continents. Being under the governance of the Dutch, Chinese and Japanese, Taiwan held a very promising possibility for multinational companies to venture business in (Shackleton, 1-5). Geert Hofstede was one of the pioneers in understanding the importance of culture in an international environment. This critically acclaimed sociologist and researcher has laid the foundation for cross cultural studies, especially in the area of cross-cultural management (Phan, and Butler 231-260). The cultural environment of the country will be hence based on the cultural dimensions as studied by Hofstede. Other sociologists have also stressed on the importance of culture. Unless an foreign or different culture is understood, managers from other countries could experience what is known as culture clash or shock (Hofstede 20). This has to be avoided in order to bring about a smooth working relationship between diverse cultures whether in business or