Personal Finance Plan Worksheet Essay Example for Free

Personal Finance Plan Worksheet Essay The process of creating a detailed plan to meet your financial needs and prepare for the future is called b. personal financial planning. 2. Which of the following is not one of the five major steps of the financial planning process? c. collect and organize your financial information 3. Which phase in life is commonly associated with focus on marriage, family, purchasing a home, and career development? c. ate 20’s through your 40’s 4. Which of the following is a benefit of having a college degree that can affect your financial planning? d. all the above 5. Which of the following elements of a comprehensive financial plan involves analyzing future needs, such as saving for retirement or college funding for dependents? d. protecting wealth and dependents Directions Respond to the following short-answer questions in 50-to 100-words: 6. People have different styles when it comes to handling their money. List the two things that affect your personal beliefs and opinions about financial planning. How well do you feel you manage your money? Can you spot areas for improvement in your money management style, and if so, where/how? a. Two things that affect my personal beliefs about financial planning are: my family composition and values. I want my family to be comfortable and I also save but not as much and often as I should. Making sure I save for hard time and my family stability is a must. Setting up a budget is a main topic in my household. b. I can do better and stop tapping into my savings. I do have a savings account that is linked to my account. Everytime I spend something a dollar is sent to my savings, so that also help me balance my account as well. I also need to focus on our needs and not what we want. c. Yes I could stop spending more money and save more which is hard because we just moved and we are buying the house we are renting. Im putting money into the house but bills still have to be paid. We are starting to do a budget to eliminate the how, who, when, and where. 7. Which element of the comprehensive financial plan focuses on your housing needs, setting aside money for emergencies, and establishing a career path? Consider your own finances. Do currectly own a vehicle and/or home? If yes, how well do you manage monthly home and auto expenses? How well do you save for unforeseen expenses? a. Securing basic needs b. I own two vehicles and purchasing a home. We pay our mortgage at the beginning of the month in which we split, we pay the bills as soon as we get the bills and we split those as well, then the car notes are split up, and at the end of the month our car insurance is due. c. We have a savings account that pulls money from our checking whenever we spend money nd then we literally have what I call a piggy bank and we save change as well. There is nothing wrong about saving change because it does add up. 8. The economy is unpredictable and can affect your personal financial planning. List one factor in economic conditions that may affect your financial future. How could you reduce the impact of that factor on your finances? a. Inflation b. To reduce the affect of inflation is to save and go on a budget. You can also shop smarter by shopping cheaper, like generic brands. Also using coupons and your rewards card to reduce the cost of groceries and gas. You can shop around for the cheapest prices and most of the time if you buy in bulk its cheaper. 9. Which step in the five-step financial planning process requires you to organize your financial information, create personal financial statements, and evaluate your current financial position? Have you ever completed this step? If so, is it still applicable to your current financial situation? If not, do you plan to do this soon? Why or why not? a. Step1: Analyze your current financial position. b. Yes I have done it before, but now we just moved and we are now creating a new budget. Since the bills have changed we have to do a new budget and gather our bank statements, bills, and calculater our income to be more financially stable and save more money. We are currently going over a new budget as we speak. 10. Step Five in the five-step financial planning process discusses the importance of regularly reevaluating and revising your plan because personal circumstances often change. List two life changes that may require you to update your financial plan. Have you recently experienced a change that requires you to reevaluate your financial plan? If so, what was it and how have you accommodated it? (Please share only what you are comfortable sharing) a. Marriage and children b. I just recently got married and we’re just purchasing a home. My husband just received social security and 100% in military disability and I work. This make it a little easier for us to make it. I do have children and one is disabled so its tough but we make it. We split everything down the middle so no one person would be overwhelmed with paying all the bills on their own. We try to do a budget and stick to it. We do bargin shop and try to limit where we go due to high gas prices. We also put money to the side for different things we want to do whether its go out to eat, go to the movies, or date night. We also put money back for food and gas. We include everything we do and everything that can happen in our budget and daily life.

Aspects Of A Vehicle Clutch System

Aspects Of A Vehicle Clutch System P1 P2: Demonstrate the knowledge understanding of the fundamental aspects of a vehicle clutch system. A clutch connects disconnects one rotating mechanical component from another: a clutch transmits torque from the engine to transmission. Most light vehicle use a single plate clutch to transmit torque from the engine to the transmission input shaft, the fly wheel is the clutch driving member. The clutch unit consists of a friction type disc with two friction facings a central splined hub. A pressure plate assembly consists of pressed steel cover with a segmented diaphragm spring a release bearing with a selector fork. The amount of torque a clutch can transmit depends on the co-efficient of the friction between the friction facings their mating surface, thus increasing the diameter of the clutch increases it torque capacity as does increasing the spring force. The transmission input shaft passes through the centre of the pressure plate. Its parallel spleens engage with the internal splines of the central hub, on the friction disc allowing torque to be transmitted from the flywheel, through the friction disc to the central hub to the transmission. When the clutch pedal is depressed, the movement is transferred though the operating mechanism (this being cable, hydraulic or electronic system), to the operating fork release bearing, the depressing movement acts on the releasing bearing moving it forward pushes the centre of the diaphragm spring towards the flywheel, the pressure plate disengages, thus drive is no longer transmitted. Releasing the pedal allows the diaphragm to re-apply it clamping force thus engaging the clutch thus restoring drive. This control is necessary when placing the transmission into gear; the transmission input shaft must be disconnected from the engine. Types Of Clutches: Single Plate Transmission Most modern vehicles use single plate clutch system to transmit torque from the engine to the transmission input shaft, the clutch unit is mounted on the flywheel, allowing the unit to rotate with the flywheel. A single plate clutch unit usually consists of a friction plate with 2 friction facing a central splined hub, a pressure plate assembly which consists of a pressed steel cover, a pressure plate with a machined flat face, a diaphragm spring, release bearing release fork. Pressure Plate: It mounts on the flywheel. It consists of four main parts is more correctly called a clutch cover assembly. These parts are the pressure plate itself, the springs (or spring, if a diaphragm type), the clutch cover, the release arms. There are two basic designs of clutches usually referred to by the spring type. This diaphragm is located inside the clutch cover on 2 fulcrum rings, held by a number of rivets passing through the diaphragm. The diaphragm type clutch works well in lightweight, low geared vehicles. It is not the best clutch for high RPM use as the diaphragm spring will stay flat or released from the centrifugal force generated by the RPM. Clutch Disc/Friction Plate: This is the driven part of the clutch. It has a friction material riveted to each side of a wavy spring. This is attached to a splined hub that the transmission input gear protrudes into. There are basically two common types of friction material used for clutch lining. These are organic metallic. The organic is best for all around use. The metallic is preferred by some for severe duty applications but requires high spring pressures is hard on the flywheel pressure plate friction surfaces. Clutch Release Bearing: As its name implies, this is the bearing that releases the clutch. Because the release bearing only works when the clutch is being released it usually lasts quite a long time. However, improper linkage adjustment can wear the bearing prematurely. Normally there should be a minimum clearance of 1/16à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚  between the face of the bearing the three release fingers or diaphragm spring of the pressure plate when the clutch is engaged. Clutch Release Fork: This is the arm or lever that the linkage operates that moves the release bearing. There are several different styles of release arm. The most common type the can be found in a vehicle is the fork type. Bell housing: This provides a mounting place for the transmission, as well as a means of aligning the transmission to the engine. In some applications it also has a structural mounting function. Operating Mechanism: The movement at the pedal is transferred through an operating mechanism to the clutch assembly; the mechanism may be mechanical or hydraulic. Mechanical system uses a combination of levers cables thus offering more flexibility, thus making this system very common. The cable operated control (Image) for a front wheel drive vehicle; the outer cable is fixed to the pedal to the pedal box inside the vehicle to the clutch housing in the engine compartment, the inner cable connects between the upper end of the clutch pedal an external lever on top of the clutch housing. This lever is connected to a vertical shaft, supported in the housing attached internally to a release fork, which carries the release bearing. In hydraulic clutch control, the pedal acts on a master cylinder, connected by a hydraulic pipe and flexible hose, to a slave cylinder, mounted on the clutch housing. The slave cylinder operates the clutch release fork. This vehicle uses a centre valve master cylinder. With the pedal in the off position, the centre valve is clear of the inlet port and fluid can flow to or from the reservoir, into the cylinder. Dual Clutch Transmission There are two basic types of transmissions, manuals which require a driver to change gears by depressing a clutch pedal, automatics which do the shifting work for drivers using clutches, torque converter sets of planetary gears. But the dual clutch transmission brings the best of manual automatic transmission. A dual clutch transmission offers the function of two manual gearboxes in one, a dual clutch gearbox, uses two clutches but has no clutch pedal, instead electronics hydraulics controls the clutches. Has in result one clutch controls the odd gears (First, Third, Fifth Reverse), which the other controls the even gears (Second, Fourth Sixth), although the gear controls may vary from designs to manufacturers. Gears can be changed without interrupting the power flow from the engine to the transmission. A dual clutch unit usually consists of a friction plate with 2 friction facing a central splined hub, a dual clutch case, pressure plate assembly which consists of a pressed steel cover, a pressure plate with a machined flat face, a diaphragm spring, release bearing release fork. Wet Clutch: Like torque converters, wet clutches use hydraulic pressure to drive the gears. The fluid does its work inside the clutch piston. When the clutch is engaged, hydraulic pressure inside the piston forces a set of coil springs part, which pushes a series of stacked clutch plates and friction discs against a fixed pressure plate. Single Plate Clutch Vs. Dual Clutch Transmission: Single plate clutch offers many advantages drawback over its counterpart dual clutch transmission: Advantages: Low manufacturing costs Lightweight Spare part easily accessible Easy maintenance comparing to dual clutch transmission Reliable due to few components Disadvantages: Unreliable in heavy duty vehicles High clutch wear (requires more slip to pull away from a dead stop) Drop of RPMà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s during quicker up shifts Dual clutch transmission offers many advantages drawback over its counterpart single plate, as listed: Advantages: Very reliable in heavy duty vehicles. Robust system compared to the rack pinion Quick precise gear change without loss of RPMs Improved MPG (miles per gallon) range Disadvantages: Heavier in weight compared to single plate transmission Large amount of components High manufacturing costs Complex in fitting in a vehicle Maintenance required frequently When comparing the two both systems, each system has its advantages drawbacks, but in the end each system has certain properties which are suitable for the vehicle is intended for, but when putting in real world application dual clutch does have some advantages over single plate transmission, due to its ability to improve MPG range, which could be a big factor for manufacturers to opt with dual clutch system over single plate over for high end to sport car, but due to its high manufacturing costs components weight , dual clutch system may take time to take over single plate system has the most common system, so in conclusion the single plate may be good system for possible next five years, but dual clutch may become common after, due to its single highest factor of improved MPG range.

Concepts of Innovation for Business Expansion

Concepts of Innovation for Business Expansion 1.0 INTRODUCTION This assignment looks at the all innovation aspects involved in the influence of the Bakhresa Group of Companies expansion in the East African region and beyond. The assignment considers the position of the company in relation to its environment at this current time and offers possible innovation aspect solutions to its growth possibilities. It has grown out of the need for a strategic look of the company at this time of global change and seeks to find out what the position of the company will be in the future. The work done of this assignment generated from main five questions that have been asked here in this assignment, and answers of each question have been discussed, The questions involved in this assignment as following: Bakhresa Identify the strand of organisation structure and innovation approach used by the group. Is it organic or mechanistic structure followed by the bakhresa group? Which one is more suitable to innovation and why? How can bakhresa group manage the tension between the need for creativity and efficiency? Discuss the main organisational characteristics that facilitate the innovation process in the bakhresa group. Explain the key individual roles within the innovation process and the activities they perform in the ipp group. How did bakhresa group establish innovative environment that propagates the virtuous circle of innovation? Explain its features 2.0 BACKGROUND OF BAKHRESA GROUP Said Salim Bakhresa Co.s and Bakhresa Food Products are a collection of companies each of which is part of a whole that forms the Bakhresa group. It has steadily been expanding its borders from Tanzania to the neighbouring countries and has been gaining a lot of market force over time. Countries operated in currently are:Tanzania, Malawi. Uganda, and Zanzibar This group of companies has specialised in undertaking certain projects in the neighbouring projects while at home, in Tanzania, it has diversified into the making and distribution of various products. Products made include the following: Maize flour, White bran for livestock, Biscuits, Bread (white, brown), Puratha (chapati) Ready to drink beverages It has also invested in the operation of a marine service that has tours to and from the island of Zanzibar. The main offices are on the mainland coast of Dar-es-Salaam where one can process tickets and further information necessary for future trip 3.0 REVIEW OF ENTREPRENEURRSHIP AND INNOVATION ENTREPRENEURSHIP Gibb and Hannon (2006) have defined entrepreneurship as a way of thinking, reasoning, and acting that results in the creation, enhancement, realization, and renewal of value for an individual, group, organization, and society. At the heart of this process is the creation or recognition of opportunities followed by the will and intuitive to seize the opportunities. Hisrich and Peters (2001) Entrepreneurship is the process of creating something different with value by devoting the necessary time and efforts, assuming the accompanying financial, psychic, and social risks, and receiving rewards of monetary and personal satisfaction and independence. Entrepreneurship involves the creation process creating something new of value. The creation has to have value to the entrepreneur and value to the society for which it is developed. Entrepreneurship requires the devotion of the necessary time and effort. and involves assuming the necessary risks. These risks take a variety of forms depending on the field, but generally risks centre around: Financial, Psychology, and Social areas. Also entrepreneurship involves rewards such as: High degree of independence- freedom from constraints, Get to use a variety of skills and talents INNOVATION Innovation can be defined as utilization of inventions to produce new and better quality of products that give greater satisfaction to the consumer and high profits to the entrepreneur. Innovation is the management of all the activities involved in the process of idea generation, technology development, manufacturing and marketing of a new (or improved) product or manufacturing process or equipment. Innovation is the successful implementation of novel and appropriate ideas (creativity) within an organization. Common causes of failure within the innovation process in most organizations can be distilled into five types: Poor goal definition, Poor alignment of actions to goals, Poor participation in teams, Poor monitoring of results and Poor communication and access to information Inventions are new discoveries, new ways of doing things and that products are the eventual outputs form the inventions, that process from new discovery to eventual product is the innovation process. Innovation as a process and not as a single event within organizations helps individuals who define problems, have ideas and perform creative linkages and associations that lead to inventions. Moreover, within organizations it is individuals in the role of managers who decide what activities should be undertaken, the amount of resources to be deployed and how they should be carried out. This has led to the development of so-called key individuals in the innovation process such as inventor, entrepreneur, business sponsor etc. Amabile et al. (1996) propose: All innovation begins with creative ideas . . . We define innovation as the successful implementation of creative ideas within an organization. In this view, creativity by individuals and teams is a starting point for innovation; the first is necessary but not sufficient condition for the second. For innovation to occur, something more than the generation of a creative idea or insight is required: the insight must be put into action to make a genuine difference, resulting for example in new or altered business processes within the organization, or changes in the products and services provided. 4.0 ORGANISATION STRUCTURE AND INNOVATION QUESITON 1 Identify the strand of organization structure and innovation approach used by the bakhresa group.is it organic or mechanistic structure followed by the bakhresa group? INNOVATION IN BAKHRESA group Bakhresa Group applying innovation has linked to performance of different and growth through improvements in efficiency, productivity, quality competitive positioning, market share etc. Innovation helps a Bakhresa Group business house to survive when the winds of change hinted the market caused by economic and social fluctuation of their environment; in fact Innovation has been used by Bakhresa Group as the process of conceptualizing an idea and then transforming an idea into a product/service. This leads the Bakhresa Group to develop and expand their activities in different parts of Tanzania and beyond neighbor countries. Bakhresa Group has successed by having a number of different disciplines such as commercial scanner, project leader contribute to understanding of the innovation process. Firms involved in Group they do not operate in vacuum. They trade with each other; they work together in some areas and compete in others. The role of some other firms is a major factor in understanding innovation. Organizational behavior of the Bakhresa Group had an important role on playing to understand and implement activities which has been necessary to ensure success. Significant discoveries and innovations have been associated with Bakhresa Group . ORGANISATION STRUCTURE AND INNOVATION APPROACH USED BY THE BAKHRESA GROUP The structure of an organization is define by Mintzberg (1978) as the sum total of the ways in which it divides its labour into distinct tasks and then achieves coordination among them. There have been numerous useful studies exploring the link between organizational structure and innovative performance. Organic versus Mechanistic Organisational structures:- Organic Mechanistic 1,0 Channels of ?Communication Open with free information flow throughout the organization Highly structured, restricted information flow 2.0 Operating styles Allowed to vary freely Must be uniform and restricted 3.0 Authority for decisions Based on the expertise of the individual Based on formal line management position 4.0 Free Adaptation By the organization to changing circumstance Reluctant Adaptation 5.0 Emphasis on getting things done unconstrained by formally laid down procedures Emphasis on formally laid down procedures 6.0 Loose informal control with emphasis on norm of cooperation Tight control 7.0 Flexible on-job behaviour permitted to be shaped by the requirement Constrained on-job behaviour 8.0 Decision Making participation and group consensus Only superiors make decisions Source: Trott P.,(2004) Innovation Management and New Product Development. Mechanistic organization tends to offer a less suitable environment for managing the creativity and the innovation process. Organization Structures vis-à  -vis Innovation Formalisation There is some evidence of an inverse relationship between formalization and innovation. That is an increase in formalization of procedures will result in a disease in innovative activity. Complexity Where these are several different type of professional groups are working in an organization, it would represent a complex organization Centralisation It refers to the decision making activity and the location of power within an organization. In a decentralized organization fewer levels of hierarchy are usually required: This tends to lead to more responsive decision making cleser to the action. Organisational Size A small business with fewer employees differs significantly on terms of resources from an organization which is big size is a proxy variable for more meaningful dimensions such as economic and organization resources, including number of employees. ANALYISIS OF BAKHRESA GROUP The structure of Bakhresa Group controlled by the activities had performed by company under mechanistic structure caused by division of labours and their tasks, Innovation has being made up of a series of linked activities within a group. The environment of mechanistic has been offered less suitable condition for develop of innovation in Bakhresa Group Business. The culture of the Bakhresa Group is mechanistic structure are characterized as following: The channel of communication is highly structured, In organization structure based in MECHANISTIC, There is restricted information flow, there is no any free chance for information to pass from inside to outside of organization or vice versa. Bakhresa Group under mechanistic structure have been applying implication of restrict information flow with other companies. They making their information have secret issue within Bakhresa Group business and they had not allowed receipt of any information from outside that could influence changes within Group business. Operating styles are uniform and restricted. Bakhresa Group operating their activities under uniform and restricted styles, this style leads the operations being unique by influenced of the ability of making analysis of produce consistent quality products from different entities located in different areas to ensure high level of satisfaction needs to customers spread over, not only, in Tanzania but also in the neighboring countries where their business activities are operate. Authority for decision Based on formal line management position, the authority decisions taken by Bakhresa Group has depend on how it had being reviewed by managers and directors by following steps between low position up to highest position which has been undertaking into the particular organization and seems they can contribute positive results. After being reviewed, the authority for decisions for to be implemented must also proposed by the managers up to the top manager. The management is reluctant to adapt changing circumstances. Change management affects organizational behavior. Because those behaviors are rooted in emotional and psychological responses, leaders and managers of Bakhresa group find them difficult to manage. They understanding that there is an underlying consistency to many of these behaviors help demystify them so they can be proactively managed. Effective change management strategies incorporate an understanding of these common behaviors in deciding change initiative priorities, scope and scheduling, and they include explicit activities to manage the phases of these cycles as they occur throughout the change execution process Which one between mechanistic and organic is more suitable to innovation and why? It suggests that organic is more suitable to innovation, this organic is flexible structure, characterized by the absence of formality and hierarchy, support innovation more effectively than do mechanistic structures. The latter are characterized by long chains of command, rigid work methods, strict task differentiation, extensive procedure and well defined hierarchy. Nevertheless, flexible rather than mechanistic organizational structures are still seen, especially within the business management literature as necessary for successful industrial innovation, In general, an organic organization is more adaptable, more openly communicating, more consensual and more loosely controlled. The mechanistic organization tends to offer a less suitable environment for managing creativity and the innovation process. 5.0 CREATIVITY AND EFFICIENCY QUESTION 2 How can bakhresa group manage the tension between the need for creativity and efficiency? Bakhresa Group managing the tension between the need for creativity and efficiency has been categories as following: Efficiency gains within the bakhresa Group The efficient day to day operations within company have been conducted by application of stable routines which had been achieved in stable and controlled environments in. Creativity gains within the Bakhresa Group Creativity can be defined as the process of developing an original product, service or idea that makes a socially recognized contribution The development of new products/services requires creativity and room to try out new ideas this is achieved in a loose and flexible environment The creativity supported with actions and resources with the time to be creative: organization can try to build sufficient slack into the system to allow for creative thinking and tolerates errors and mistakes and successful ideas need to be rewarded However the long-term economic growth within Bakhresa depends on the ability of firms to make improvements to products and manufacturing processes. The firms has need to make room for creativity and innovation, that is, allow slack in the system. These then is the dilemma: how do firms try to reduce costs and slack to improve competitiveness on the one hand and then try to provide slack for innovation on the other? Bakhresa Group done balancing: the working to ensure there is a constant pressure to drive down costs and improve efficiency in its operations. At the same time it needs to provide room for new product development and improvements to be made the most obvious way forward is to separate production from r d. However there are many improvements and innovations that arise out of the operations of the firm. 6.0 ORGANISATIONAL CHARACTERISTICS QUESTION 3 Discuss The Main Organisational Characteristics That Facilitate The Innovation Process In The Bakhresa Group. Process innovation means the implementation of a new or significantly improved production or delivery method (including significant changes in techniques, equipment and/or software). Minor changes or improvements, an increase in production or service capabilities through the addition of manufacturing or logistical systems which are very similar to those already in use, ceasing to use a process, simple capital replacement or extension, changes resulting purely from changes in factor prices, customisation,regular seasonal and other cyclical changes, trading of new or significantly improved products are not considered innovations. innoviscop. The main organizational characteristics that facilitate the innovation process in the Bakhresa Group as following: Growth orientation;- long term grow rather than short term profit. It is characterized by a commitment to long-term growth rather than short-term profit. Not all companies first and foremost objective is growth. Some companies are established merely to exploit a short-term opportunity, other companies would like to maintain the company at its existing size: the objective of innovative companies is to grow the business the actively plan for the long-term. ANALYSIS OF BAKHRESA GROUP Bakhresa Group started in a humble manner with a small restaurant in the Port City of Dar Es Salaam, Tanzania, in mid seventies, it has now emerged as a respected business group in the Region. The Group has its operations spread in Tanzania, Zanzibar, Uganda, Kenya, Malawi, Zambia and most recently in Mozambique. Plans are in place to spread its wings to other countries. The group now boasts  of a turnover of more than Three Hundred Million United Sates Dollars and is a proud employer of more than two thousand employees associated directly. There are several companies under its umbrella and have investments mainly in Food and Beverage Sector, Packaging, Logistics and Real Estate Bakhresa Group has been working to expand their business by long term growth by emphasis long term vision and making implementation of it, those implications have been taken a long time, and some of them are still need a time to be implemented. Bakhresa succeed to making steps on growth of the manufactures of Food and Beverage Sector, Packaging, Logistics and Real Estate, product, which leads to the expand of branch company in different parts in Tanzania and beyond Tanzania.Bakhresa offers two groups of product and services: Food Beverages and Services. Commitment to technology It is characterized by the willingness to invest in the long-term development of technology. Bakhresa Group has exhibit patience in permitting ideas to geminate and develop overtime. this needs to be accompanied by a commitment to resources in terms of intellectual input without a long-term approach it would be extremely difficult for the company to attract good scientists. Eg: Azam Bakeries Company Ltd Azam Bakeries, the largest bakery in Tanzania, produces the popular Azam brand bread, cakes and donuts. The state of the art technology is used for producing the bakery products making the company proud of supplying  essential food in the country. It has a modern biscuit factory producing the finest varieties of biscuits. Many varieties of biscuits such as Chai, Creams, Glucose, Coconut, Nice, Marie, and Shortcake are popular in the country.The plant and equipment consists of the latest technology from Italy and has a high capacity automatic packing system capable of producing up to 300packets per minute. Vigilance It is characterized by the ability of the organization to be aware of its threats and opportunities. vigilance requires continual external scanning e.g. within the marketing function the activity would form part of market research and competitor analysis collecting valuable information is one thing, but relaying it to the necessary individuals and acting on it are two necessary associated requirements. Bakhresa Group has working to ensure that they got all external knowledge by doing analysis and researches that has been helping to known new strategic which required to be implemented for the results of achieving goals. Bakhresa Group has being faced with some opportunities and threats as indicated below: Opportunities Appreciation for high-quality local produced raw material such as maize, mills The new generation of individuals and companies has a far greater positive reception of domestic produced starch Current drive by government through the Tanzania Investment Centre and EPZ towards export of locally manufactured agricultural products Current government motive of Kilimo kwanza to promote agro-production Presence of export opportunities such as AGOA, SADCC, EAST AFRICA COMMUNITY, COMESA, etc Climate that favors large scale production of raw material throughout our country Raw material such as rice, maize, mill production initiatives that have started to emerge in different regions in Tanzania Availability of cheap manpower and fertile land for raw material production  locally such as maize, white Threats The present growth in the market may result in market saturation, through competition. This competition could emerge from a variety of given sources including;Established mass market companies that imports Development of new lines and vertically integrating so as to be totally in control of supplies and products being sold on the respective markets New marketing strategies and tactics by established products and companies Existing competition. Intolerable price increases by foreign suppliers may occur Farmers may decide to take their produce for food in case of hunge 7.0 INDIVIDUAL ROLES WITHIN THE INNOVATION PROCESS QUESITON 4 Explain The Key Individual Roles Within The Innovation Process And The Activities They Perform In The Bakhresa Group. Innovation process is essentially a people process and that organizational structure, formal decision making processes, delegation of authority and other formal aspects of a so-called well run company are not necessary conditions for successful technological innovation. The study of Rubenstein has revealed that certain individuals had fulfilled a variety of roles that had contributed to successful technological innovation. Heres the list of roles individual playing within Bakhresa Group facilitate the innovation process by engages;- Commercial scanner: This individual acquires vast amounts of information from outside the organization, often through net working. This may include market and technical information. Bakhresa Group have been working in finding and making analysis of the information from other successful same companies which operate the same products. The access of new ideas could the very Gatekeeper: This individual keeps informed of related developments that occur outside the organization through journals, conferences, colleagues and other companies. Passes information on to others, finds it easy to talk to colleagues. Serves as an informatted resource for others in the organization. Project leader: This individual provides the team with leadership and motivation. Plans and organizes the project ensures that administrative requirements are met. Provides necessary coronation among team members sees that Project moves forward effectively. Balances project goals with organizational needs. Examine and analyze the project for patterns to determine what is and is not working and help you tune your process so its most efficient and so you understand where to focus your resources on opportunities and to correct problems. Sponsor: This individual provides access to a power base within the Bakhresa Group: a senior person. Buffers the Project team from unnecessary organizational constraints. Helps the project team too get what it needs from other parts of the organization. Provides legitimacy and organizational confidence in the project. Heres the another addition list of roles individual playing in innovation process and: 2005 (innovationtools) Connectors A key element of innovation is building bridges to connect distant worlds-industries beyond your own-to generate new products/services and building networks to connect  people to create and distribute the new offering. Combining these attributes with several  other characteristics results in what we call a Connector. Connectors have these characteristics: Are a mile wide and an inch deep. Connectors have the ability to connect departments, organizations, and industries that normally would not be connected. Although they may be an expert in their own field, Connectors are generally people youd describe as a mile wide and an inch deep. They know things about a variety of fields and industries and can connect them. Are one degree separated. Think of the person or people you know who can get anything through the system. They know the person in the mailroom who can expedite getting things delivered fast, they know the administrative assistants that wield the power, and they know the person in purchasing who can order the thingamabob you need. They know everyone inside and outside the organization and can connect you with them. Build networks. Connectors build networks. Their ability to do so means that once an idea has been captured and evaluated (or even during evaluation), they can help you build the network of people to deliver the offering. Jump the tracks. Connectors can jump the tracks, making connections with other people, industries, technologies, ideas, distribution, partners-and they bring others along-which is critical. Because they connect with people, they have the ability to get others to see the benefits for jumping the track. Skyscrape. Connectors, because of their position or people they know in key positions, can easily get or make connections to the upper reaches of an organization. Its likely that you will need several Connectors, since not everyone has all the characteristics above. The person who knows how to work the internal system is usually not a skyscraper-they usually work behind the scenes. Thats ok. Its likely the Connectors you identify will know each other already. Heres what the Connector can do for your innovation initiative: create connections to other people and technologies within your organization, and connect you to customers and business partners who can help you outside your organization. Connectors dramatically reduce the time to find the appropriate connections and improve the chance youll make a valuable connection. Librarian The Librarian holds the key position of collecting ideas and providing organized access to others who can help build the library and make sense of the current collection. The Librarian provides an easy way to check in, check out (as in examine), and add to ideas,  solutions, problems, technologies, and needs. Think of a library where you can write in the books or write your own books, put them back on the shelf, and allow others to do the  same. Librarians have these characteristics. Librarians: Define the meta-data. Librarians determine what information is important to capture about an idea. Librarians determine what information is necessary to capture about an idea and to evaluate it. They determine the formats for the information. Help store and retrieve information. As the number of ideas grows, so does the  complexity of storing, finding and retrieving information about those ideas. Help others help themselves. The capture of information, storage, searching and information retrieval should be a self-help mechanism. A good librarian works themselves out of a job. Heres what the Librarian can do for your innovation initiative: define a consistent data model to help document and capture your ideas. Provide the meta-data and information tags to search and find ideas, and ensure easy retrieval. Help others in the team and associated with the team find information and add to it. Framer The Framer works with business functions and management to determine the appropriate  evaluation schemes and frameworks teams should use to evaluate ideas fairly, transparently and consistently. The Framer: Understands where the organization is trying to go. The strategic direction is critical in evaluating ideas, because new products and services will dictate how fast and far the organization can go in that direction. All evaluations must be made relevant to that direction. Understands who needs to be involved to make the evaluation meaningful. If key individuals or groups are left out of the evaluation, the idea may fail in execution because a key element is missing. Absent heads mean absent hands. The evaluation should include everyone who will be involved in executing and no more. The Framer needs to make sure all heads, hearts, and hands are accounted for in the evaluation process. Understands the need for transparency. Contributors need to understand the evaluation process and the rationale behind it. This will help ensure that ideas are contributed because contributors understand the process is fair; it will also help contributors provide information to make the evaluation easier. Understands how an idea should be evaluated. Different classes of ideas needto be evaluated different ways, but within those classes ideas should be evaluated consistently and in a way that allows ideas to be compared against each other so that the desired portfolio may be achieved. Heres what the Framer can do for your innovation initiative: construct the evaluation  frameworks which your team will use to evaluate your ideas, and ensure the evaluations  are consistent and transparent. Judge The Judge evaluates the ideas, using the Framers framework. Generally speaking there are many Judges for any idea often representing business functions (sales, marketing,  RD), regions or other business silos. Judges follow the evaluation criteria set by the Framers, who worked with all the entities involved in setting the evaluation framework. Judges have these characteristics. Judges: Evaluate ideas and determine which ideas should move forward to prototyping, which should be tabled until an internal or external criteria is met (e.g., good idea when the price of memory falls to one dollar per terabyte), and which should be shelved. Provide the verdict on which ideas merit further investigation and development by the organization. Document their decisions for posterity. Too often decisions are made about initiatives and ideas, and those decisions are not documented. Eventually the idea will be considered again. Without the documentation for the decision, a team may be forced to reconsider an idea that was previously rejected. Heres what a Judge can do for your innovation initiative: evaluate the idea against a standard framework and ensure all the business functions responsible for the idea have weighed in. Establish a verdict on the idea, to move the idea into production, end evaluation of the idea, license the idea to someone else or continue evaluation until conditions change. Document the rationale for the decision so that others can understand why the idea was approved or why it failed the evaluation. Prototyper Many organizations are comfortable with their new product development (NPD) process. Once

Berkeley :: essays research papers

5. Explain and assess Berkeley’s most powerful reasons for thinking that things other than minds have no absolute existence altogether apart from or independent of minds. Metaphysics is the study of the ultimate nature of reality and deals with what is truly real as oppose to what appears to be real. Berkeley is an idealist who believes that things other than minds have no absolute existence altogether apart from or independent of minds. He has several arguments but only the resemblance argument and the inconceivability argument will be discussed, as they are the most powerful reasons for thinking this. I believe that Berkeley proves his theory of absolute existence must be dependent on the mind through resemblance and inconceivability. Realists believe what is ultimately real is independent from the mind and possess the primary qualities such as extension, shape, solidity and motion regardless of being conceived. This is opposite from Berkeley’s and other idealists views. Berkeley does not believe that these primary qualities are the only things that define existence. Secondary qualities include colours, sounds, odors, and tastes must also be present. Secondary qualities are mind dependent and they are perceptions. These qualities are very important in Berkeley’s discussion on existence with respect to resemblance and inconceivability. One of Berkeley’s most powerful reasons for absolute existence is proved through the resemblance argument. He believes that only something visually experienced can be like a visual experience, so ideas resemble other ideas. He continues to say ideas are mind dependent so no ideas can resemble qualities of a mind independent idea with respect to sense experience. For example, the idea of a unicorn is mind-dependent and resembles unicorns from fairytales as a horse with a horn. If there were never a sense experience with a unicorn, no ideas would resemble the qualities. Berkeley states â€Å"I appeal to any one whether it be sense to assert a colour is like something which is invisible; hard or soft, like something which is intangible; and so of the rest.† We no what is hard because we have experiences with objects that are harder, softer, or the same. Betrand Russell objects to Berkeley’s notion of resemblance with two things, the first being that ideas represent reality by mapping reality not resembling it, and second, experiences only correspond to the idea, they do not resemble it. Take a scenic picture, looking at the picture, one would be able to tell what objects are closer or further away but the picture is flat, not 3d. Berkeley :: essays research papers 5. Explain and assess Berkeley’s most powerful reasons for thinking that things other than minds have no absolute existence altogether apart from or independent of minds. Metaphysics is the study of the ultimate nature of reality and deals with what is truly real as oppose to what appears to be real. Berkeley is an idealist who believes that things other than minds have no absolute existence altogether apart from or independent of minds. He has several arguments but only the resemblance argument and the inconceivability argument will be discussed, as they are the most powerful reasons for thinking this. I believe that Berkeley proves his theory of absolute existence must be dependent on the mind through resemblance and inconceivability. Realists believe what is ultimately real is independent from the mind and possess the primary qualities such as extension, shape, solidity and motion regardless of being conceived. This is opposite from Berkeley’s and other idealists views. Berkeley does not believe that these primary qualities are the only things that define existence. Secondary qualities include colours, sounds, odors, and tastes must also be present. Secondary qualities are mind dependent and they are perceptions. These qualities are very important in Berkeley’s discussion on existence with respect to resemblance and inconceivability. One of Berkeley’s most powerful reasons for absolute existence is proved through the resemblance argument. He believes that only something visually experienced can be like a visual experience, so ideas resemble other ideas. He continues to say ideas are mind dependent so no ideas can resemble qualities of a mind independent idea with respect to sense experience. For example, the idea of a unicorn is mind-dependent and resembles unicorns from fairytales as a horse with a horn. If there were never a sense experience with a unicorn, no ideas would resemble the qualities. Berkeley states â€Å"I appeal to any one whether it be sense to assert a colour is like something which is invisible; hard or soft, like something which is intangible; and so of the rest.† We no what is hard because we have experiences with objects that are harder, softer, or the same. Betrand Russell objects to Berkeley’s notion of resemblance with two things, the first being that ideas represent reality by mapping reality not resembling it, and second, experiences only correspond to the idea, they do not resemble it. Take a scenic picture, looking at the picture, one would be able to tell what objects are closer or further away but the picture is flat, not 3d.

Only A Surfer Knows The Feeling :: essays research papers

Only a Surfer Knows the Feeling There is a guy from Hawaii that I know. Every day, he wakes up, straps his surfboards to the racks on top of his car, drives his car from a town called Ewa, across the island of Oahu, to a little beach known as Ala Moana Beach Park. He does all of this even before the sun comes up. He spends a few minutes just looking at the ocean, watching and surveying the waves and how they break. As soon as the sun makes its first peek over the horizon, he grabs a board, waxes it up, and jumps in the water. He then paddles his board through what many people call a journey: two hundred yards of dark cold water, blistering currents, and waves pushing back against each stroke made to push forward. He makes this journey to get to a point right past where all the waves break, to a point called the line-up. It’s here, where he waits for a wave that he catches back towards the shore, only to make the journey back through all the cold harsh currents and waves again. He catches a few waves, and the n catches one all the way back to shore, where he showers, gets dressed and then goes off to work. He has one of the most stressful jobs I can think of. He is a counselor at one of the local shelters for teenage runaways. He deals with teen depression, suicidal tendencies, and coordinates bringing these kids back together with their families. And even though these tasks aren’t what most people would want to have to put up with in their lives, he does it every day. Furthermore, as stressful as his job seems to be, this man is one of the mellowest guys that I know. When asked why he does this morning ritual every day, he said, â€Å"surfing helps keep me focused†. And I believe him.   Ã‚  Ã‚  Ã‚  Ã‚  Think about it for a moment, each time a surfer goes to a beach, waxes up his board, and surveys the waves from the shore, he is preparing to go into the water to do something quite amazing. This person is willing to test not only his limits, but also the limits of what the ocean can do to him. He wants to battle the power of the entity that covers over seventy percent of the earth, manifested in the form of a wave, and ride it for all its worth.

Conflict: Science against Religion Essay

Throughout the ages science and religion have struggled with one another. They both are constantly striving to gain the upper hand against the other. Within this struggle both are trying to assert the fact that their ideas are accurate and how the others ideas are inaccurate. Science yearns to answer the questions of how things happen through the means of solid facts. Religion, on the other hand, seeks to answer the question of why things occur and its thought process is grounded in faith. Some believe that the two views are not in turmoil with one another. This thought process is extremely skewed because these two belief systems contradict one another consistently and believers of each view then struggle to prove their perspective is correct. Science and religion, â€Å"do not have the same viewpoints about the nature of the world or agree about how truth is perceived or confined† (Neese, 2001). These two ideologies are at war with one another. The issues between the two cann ot be overlooked or brushed under the rug because there are too many opposing aspects. Because of this there is no way for these two ideologies to coexist harmoniously. When science and religion have overlapping topics that attempt to answer the same questions, conflict occurs between believers of each theory. A good example of this overlap is the Evolution theory. This theory has caused controversy from its beginnings in history. Evolution, as defined by Webster’s Dictionary, is â€Å"a theory that the various types of animals and plants have their origin in other preexisting types and that the distinguishable differences are due to modifications in successive generations† (Webster, 2012). The placement of this theory in high school text books has been very controversial. Multiple court cases have been fought over the theory of evolution and its existence within public schools’ curriculum. There are cases dating back from 1968 up until present day arguing about whether this theory should be taught to students (Masamura & Mead, 2001). According to religion, God made all things. This is known as creationism. Within the creationism theory there is no margin for compromise. God made man and there is no other explanation in accordance with the creationism theory. The Theory of Evolution contradicts everything that religion is based on. The Bible says that God created the animals but he also created man. The Bible speaks nothing of God creating animals and they evolving into mankind, so the idea that religious parties could agree with the evolutionary theory and accept it is ludicrous. Regardless of whether it is acknowledged or not, science is deeming what religion believes as a lie. There is no way to avoid the turmoil that it causes by attempting to prove that God didn’t make man but instead we evolved from animals. Debates regarding where mankind comes from seems to elevate tempers and leads to arguments. History shows us that people have not agreed upon these two opinions and it has led to judicial action b ecause there could not be an agreement made about the subjects. These are not issues of the past but are still currently raging throughout society even today. It is absurd to think that the theory of creationism and the theory of evolution do not cross over into one another and create conflict. How could two views that are polar opposites possibly be agreed upon? It is a simple answer; they can and will not be agreed upon. Another argument that rages between science and religion is the argument about the approximate age of the Earth. Science believes that the Earth is billions of years old; meanwhile, religious groups believe that the Earth is approximately 10,000 years old. Scientists believe that the earth can be dated back over 4 billion years using a method of Argon-Argon dating (Robins, 2006). On the other hand religious groups use the Bible as a reference to date the earth. Science argues that their method of dating is accurate and they have found fossils that are millions of year old; yet, religion argues that â€Å"The Great Flood† trapped carbon around the fossils and therefore would negate the carbon dating process that is typically used when dating fossils (Fossil, 2011). There are drastic differences between the timeline that science has created and the one religion uses. Science relies on gathering evidence that allows a conclusion to be made about the Earth’s age; meanwhile, religion relies upon the Bible and declares nothing can be questioned because the Bible is absolute. The argument regarding the age of the Earth is definitely a continuing issue. These two viewpoints have no common ground and will continue to conflict one another. The question of why someone is a homosexual has plagued debates for years. This argument is very emotional for a lot of people. Science and religion both have very opposing views of this topic. Some scientists believe that homosexuality is linked to genetics and have been trying to locate the gene that causes someone’s homosexuality (Abrams, 2007). Yet, religious sects believe that homosexuality is a choice. Science is trying to prove that people do not choose to be gay but instead are born with the predisposition to like someone of the same gender. In religious groups this view is widely rejected because the Bible states that homosexuality is wrong, and God would not make someone more prone to â€Å"sin†. The debate regarding the origins of why someone lives the homosexual lifestyle has not fully been pinpointed in science yet but this still doesn’t calm the argument with religious groups. The fight over giving homosexuals the right to legally marry in the U.S. gives us a good example of how heated this debate actually is and how far it is from being resolved. Several states have voted to allow gay marriage while the majority of states still have not latched on to the idea due to religious backgrounds within the communities. Not as widely discussed but still a conflicting issue for science and religion is the iss ue of death. The belief in the hereafter, or lack thereof, is strongly debated among scientists and religious groups. Science does not prove or disprove the existence of anything occurring after death. Some scientists argue that the phenomenon of an out of body experience is simply the result of the brain continuing to work even though the body does not (Fitzpatrick, 2010). This discredits people’s stories of experiencing the hereafter and coming back from it. Religion gives a greater purpose in life and the ultimate goal is to spend eternity in the heavenly realm. By some scientists disregarding the possibility of a hereafter it adds to the tension that already exists between religion and science. Since science leaves for the possibility that nothing exists after we die, it doesn’t support the theory that religion does. In not supporting the idea of something existing after we die, it creates an invisible wall between science and religion and leaves room for argumentative discussions. One of the most overlooked conflicts between science and religion is the separation of the languages. There are multiple theories about how language developed and changed according to s cience. Most scientists will agree that they believe evolution played a large part in the diversity of languages. Science bases the evolution of multiple languages on people slightly changing their current dialect as they migrated to different regions. Many scientists believe that the first language was developed somewhere in Africa (Wade, 2011). Religion seeks a completely different approach to the development of the separate languages. Religion bases the changing of dialects to the event that occurred at the tower of Babel, as recorded by the Bible. The Bible says that people were joining together to build a tower to reach to heaven. God was displeased with this act so he separated the languages so the people could no longer understand one another; thus, stopping their ability to work together to build the tower (Genesis 11, KJV). These two counter ideas both answer the question of how languages evolved but in two extremely different ways. In no way are these two theologies coexisting seei ng that there are no similarities between their theories. People argue about the existing conflict between religion and science. Some argue for the presence of a conflict, while others argue that turmoil simply does not exist between the two. A man by the name of Stephen Jay Gould â€Å"referred to the non-overlapping magisterial of science and religion, with the former describing reality – what is – and the latter dealing with values – how we ought to act† (Fish, 2010). Gould argued in his book, â€Å"Rock of Ages†, â€Å"that science and religion can coexist because they occupy two separate spheres of the human experience. According to Gould, science and God are inherently divided and thus can easily co-exist in the human belief system. Science, he argues, answers questions of fact, while religion covers questions of morality† (Clark, n.d.). Many people have the same viewpoint as Gould or a similar one. This argument suggests that these two ideologies run parallel to one another, therefore there is no possible way for them to conflict. By making this kind of claim it is saying that there is a limit to what science can investigate and theorize about. If science and religion do not overlap as Gould and many others suggest, then it would box these two ideologies in and limit their topics of discussion. In reality, this can never occur. You cannot limit the topics in which both science and religion have opinions about, because this would be the only way for these two to have no overlapping viewpoints. This argument defines science and religion as being two separate entities that do not cross over into one another. This is not reality however. Whether it be creation, sexual preference, death, or the separation of languages; all of these things have obviously been delved into by both science and religion. The argument that these two approaches of doctrine exist parallel is unrealistic. If that were the case then that would mean that no topic discussed by science or religion has ever or will ever be of the same subject. As everyone knows, throughout history science and religion have undoubtedly had discussions about the same subject ma tter; thus, negating the whole basis for Gould’s argument and others who believe as he does. If logic is used and we look at both of these ways of thinking we see the drastic difference in their opinions. This leads to a dialogue about who is right and who is wrong. There is no middle ground with these conflicting views. â€Å"Science is based on verifiable facts, whereas religion rests on faith that is not amendable to verification† (Dias, 2010). These two thought processes show no similarities; therefore, they do not have common ground and cannot agree. The desire for knowledge will always be prevalent in the human race. With this obtained knowledge comes theory and with theory comes disputes. Here stems the disagreements between science and religion. The never ending feud about whose viewpoint is right is raging as strong today as it has been in the past. The conflicts encountered within these two ideologies have no end in the foreseeable future. Their methodologies keep these two polar opposites continually disputing with one another. If there is a way for science and religion to harmoniously exist with one another, society has yet to find it. There are utopian ideas that attempt to reconcile science and religions altercations but no attempt at calming this argument has been successful thus far. Albert Einstein said that â€Å"science without religion is lame; religion without science is blind,† (Neese, 2001). His statement is rather idealistic and unfortunately we do not currently live in a world where this way of thinking is widespread. No matter how good it would be for these two groups to coexist, it will never happen due to their drastically different views. Maybe in time things will progress but as for now the two remain at war with one another. References Abrams, M. (2007). BORN GAY?. Discover, 28: 58-83. Retrieved Friday, August 10, 2012 from EBSCOhost database. Clark, Josh. (n.d.) Can God and Science Co-exist? Retrieved from http://science.howstuff works.com/science-vs-myth/everyday-myths/god-science-co-exist.htm. DIAS, P. (2010). Is Science Very Different from Religion? A Polanyian Perspective. Science & Christian Belief, 22(1), 43-55. â€Å"Evolution†. (2012). In Merriam-Webster.com. Retrieved August 28, 2012, from http://www. merriam-webster.com/dictionary/evolution. Fish, J. M. (2010). Science VS Religion DEBATE. Humanist,70(4), 27-31. Fitzpatrick,L. (2010). Is There Such a Things as Life After Death?. Time. Retrieved from http://www.Time.com. Fossil and Radiosiotope Dating. (2011). Retrieved August 28, 2012, from http://creationscience today.com/28-Carbon-14_Dating.html Helden, A.V. (1995). The Galileo Project. Retrieved from http://galileo.rice.edu/bio/narrative _7.html. Masamura,M. , Mead, L. (2001). Ten Major Court Cases About Evolution and Creationism. Retrieved from http://ncse.com/taking-action/ten-major-court-cases-evolution- Creationism. Neese, L. H. (2001). SCIENCE vs. RELIGION: The Challenge of Interpretation. USA Today Magazine, 130(2674), 70. Robins, M. (2006). How We Know Earth’s Age. Discover, 27(3), 22-23. Retrieved Friday, August 10, 2012 from EBSCOhost database. Wade, N. (2011). Phonetic Clues Hint Language is Africa – Born. New York Times, Retrieved from http://newyorktimes.com.

Market environment Essay

Market environment is a marketing term, which refers to the factors and forces that affect a firm’s ability to build and maintain successful relationships with the customers. In marketing terms there are two main environmental factors (i.e Macro environmental and Micro environmental) Macro environmental is national larger societal forces that affect the micro environment. Micro environment is mostly internal environment, which include small forces within the company that affects its ability to serve its customers. The internal (micro environment ) affects the organization directly. It refers to the environment that is most closely linked to the firm. Micro environmental factors of Coca Cola :Following are the main micro environment factors which are affecting Coca Cola: 1. The company itself (including departments). The first is the organization’s internal environment–its several departments and management levels–as it affects marketing management’s decision making. Chairman of Board & Chief Executive Officer Chief Marketing & Commercial Officer, Marketing Department, Finance Deptt, Packing Deptt, Sales Deptt Research & Develoment Deptt, Administrative Dept. These all top management and departments are involved in operations and decisions of the company. 2. Suppliers Suppliers always play an important role in a company’s operations. Suppliers provide resources and raw material which the company requires to produce the goods and Coke company suppliers in Pakistan vary with respect to the raw material they provide. There are different suppliers of coke in different areas of the country. 3. Marketing channel firms (intermediaries). marketing intermediaries (middlemen, physical distribution firms, marketing-service agencies, financial intermediaries). Marketing Intermediaries help the company to promote, sell and distribute its goods to the end users. 4. Customer. It consists of the five types of markets in which the organization can sell: the consumer, producer reseller, government, and international markets. Recent survey shows that coke is the only product in the world with which more than 85% of the population is well aware of. Value of customers for coke can be understood by these factors that coke spends lot of efforts on customer research. From kids to youngsters, from youngsters to elders and from elders to older, coke has always captured high customer attention from decades. We can divide coke customers in different categories. †¢Consumer Market: †¢Reseller Market †¢International Market 5. Competitors. consists of the competitors facing the organization. As we know there are two soft drink giants, Coca Cola and Pepsi .Competition between the two companies’ remains very close. Both the companies continue to make efforts to take lead in terms of price, packing, promotion. These companies try theier best to give more customer value and satisfaction than their competitors. Micro-environment(continued) Competitive rivalry There are currently three(3) major players in the cold drink industry. Coca cola Pepsi cola Cadbury Schweppes Coca cola has got dominant position. There are currently growing markets and niches that can be exploited so competition is not so keen. 6. Publics. The company’s marketing environment also includes various publics such as , Financial publics , Media publics , Government publics , Citizen action publics , Local publics , Internal publics and the general public. Amongst all the publics the most important is the general public , because they are the ones that but the product so the company needs to be concerned about their attitudes toward its products. Every country has different type of public which affect any business in the country most effective public for Coca-Cola is media public.